4 brands removed from a luxury investment portfolio
12 acquisition targets reduced to 8 after testing the portfolio as a whole.
Selected case studies
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12 acquisition targets reduced to 8 after testing the portfolio as a whole.
A debut collection was given a clearer pricing, product and channel structure.
The range was reduced from 550 to 240, with more investment behind the products driving sales.
A dual-brand architecture separated the heritage business from its new commercial ambitions.
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