About Arrowhead
Arina Pritch
Founder
Over fourteen years building, scaling, running and exiting luxury businesses. Now applying that experience to the decisions of founders, investors and leadership teams.

Key numbers
- 300+ Luxury brands and partners
- 2000+ HNW relationships
- 100+ Ateliers and manufacturers
- 550+ Industry specialists and investors
Experience
- Build
Founded PRITCH in 2012 and scaled it into an internationally recognised luxury label with consistent double-digit growth. Built and led a 25+ person international team across brand, product, commercial, operations and supply chain. Final line: Advice tested in practice, not theory.
- Capital
Secured $9M+ in strategic partnerships and investment. Final line: Knows both sides of the investor table.
- Client Strategy & CRM
Managed relationships with a network of 2,000+ high-net-worth clients, developing CRM infrastructure, clienteling strategies and personalised customer journeys aligned with the expectations of the luxury consumer. Final line: First-hand understanding of the luxury customer.
- Partnerships
Built strategic partnerships and commercial relationships across the luxury ecosystem, including Kering Group, Elie Saab, Berkeley Travel, Dorchester Collection, The Arts Club and Faidee. Final line: The right introduction at the right time.
- Industry & Education Industry Contribution & Education
Lectured at Istituto Marangoni, Regent’s University and ESMOD, and contributed to leading industry forums including the London Fashion E-Commerce Summit. Final line: Turning complex thinking into something teams can act on
- Today
Advises founders, investors, luxury brands and leadership teams on growth, transformation, market expansion and business strategy.
Every engagement is led personally
The right specialists are brought in when the work demands it
See approachTestimonials
Florent Bonadei, United States, North America Client Relationship Director, Boucheron, Kering Group