# Arrowhead in action

## Confidentiality

Client identities remain confidential. Protecting the trust placed in Arrowhead matters more to us than displaying names.

- [4 brands removed from a luxury investment portfolio](https://arrowhead-website-kappa.vercel.app/cases/luxury-portfolio-review): 12 acquisition targets reduced to 8 after testing the portfolio as a whole.
- [A new jewellery brand shifted to a 70% DTC model](https://arrowhead-website-kappa.vercel.app/cases/jewellery-brand-dtc-shift): A debut collection was given a clearer pricing, product and channel structure.
- [310 SKUs cut from a ready-to-wear assortment](https://arrowhead-website-kappa.vercel.app/cases/ready-to-wear-assortment-cut): The range was reduced from 550 to 240, with more investment behind the products driving sales.
- [A dual-brand architecture that protected the heritage & unlocked new categories](https://arrowhead-website-kappa.vercel.app/cases/dual-brand-architecture): A dual-brand architecture separated the heritage business from its new commercial ambitions.

Source: https://arrowhead-website-kappa.vercel.app/cases