# Arina Pritch, Founder

Over fourteen years building, scaling, running and exiting luxury businesses. Now applying that experience to the decisions of founders, investors and leadership teams.

## Key numbers

- 300+: Luxury brands and partners
- 2000+: HNW relationships
- 100+: Ateliers and manufacturers
- 550+: Industry specialists and investors

## Experience

**Build.** Founded PRITCH in 2012 and scaled it into an internationally recognised luxury label with consistent double-digit growth. Built and led a 25+ person international team across brand, product, commercial, operations and supply chain. Final line: Advice tested in practice, not theory.

**Capital.** Secured $9M+ in strategic partnerships and investment. Final line: Knows both sides of the investor table.

**Client Strategy & CRM.** Managed relationships with a network of 2,000+ high-net-worth clients, developing CRM infrastructure, clienteling strategies and personalised customer journeys aligned with the expectations of the luxury consumer. Final line: First-hand understanding of the luxury customer.

**Partnerships.** Built strategic partnerships and commercial relationships across the luxury ecosystem, including Kering Group, Elie Saab, Berkeley Travel, Dorchester Collection, The Arts Club and Faidee. Final line: The right introduction at the right time.

**Industry Contribution & Education.** Lectured at Istituto Marangoni, Regent’s University and ESMOD, and contributed to leading industry forums including the London Fashion E-Commerce Summit. Final line: Turning complex thinking into something teams can act on

**Today.** Advises founders, investors, luxury brands and leadership teams on growth, transformation, market expansion and business strategy.

## Testimonials

‘I have known Arina Pritch for over eight years. During that time, we have collaborated in various ways across several countries, often alongside mutual friends, colleagues, and clients.

Arina is one of the most driven, loyal, and ethical professionals I know. From the very beginning of our relationship, she has consistently set an example through her discipline, professionalism, and strong sense of structure in everything she undertakes.

She has a natural ability to build meaningful connections and develop opportunities. Arina is exceptionally well connected and has cultivated a highly qualitative network of professionals and clients. She is also remarkably skilled at bringing the right people together, often creating valuable collaborations and business opportunities.

Working with Arina has always been a pleasure, and I hold her in the highest regard both professionally and personally.’

— Florent Bonadei, United States, North America Client Relationship Director, Boucheron, Kering Group

‘Arina is one of those rare professionals who combines sharp strategic thinking with genuine human understanding. In business, this combination is incredibly powerful. She has an extraordinary ability to see both the bigger picture and the subtle details that others often miss.

Working together has always been inspiring, productive and genuinely enjoyable. Arina is simply fun to work with. She brings positive energy, clarity of thought, and a natural ability to connect with people, which makes collaboration effortless and highly effective.

Her insights are thoughtful, her judgement is balanced, and her approach is grounded in integrity and real care for the people she works with.

Arina is a brilliant trusted partner of Berkeley Travel, whose perspective consistently brings clarity and strength to every project.’

— Andrew Bezhenar, London, Founder & CEO, Berkeley Travel Group

‘Arina is a professional with a capital “P.” We have collaborated for over five years on developing innovative customer acquisition strategies that attract new audiences while building lasting relationships with them. Her exceptional understanding of customer psychology, needs, and motivations creates a unique synergy that greatly benefits the brand.’

— Romain Giovannetti, London, Ex store director, Bvlgari and Chopard

‘I have known Arina for a couple of years now and working with her has always been a great experience. She brings a true combination of strategic thinking, deep expertise, and genuine partnership to every project. Her professionalism and transparency have always been greatly appreciated as well. I would highly recommend her to anyone looking for a thoughtful and effective consultant.’

— Philippine Blaquier, London, De Beers London, VP commercial EMEA & US

‘Arina is a true entrepreneur with remarkable drive and vision. She combines an exceptional business instinct with a refined fashion sensibility and an ability to spot opportunities ahead of the curve.

Her energy is infectious, and she approaches every project with creativity, determination, and innovative thinking.

What is equally impressive is the loyal client following she has built over the years, a testament to her authenticity, instinct, and genuine connection with people.

Arina has the rare combination of strategic vision, entrepreneurial courage, and natural charisma that inspires both clients and collaborators.’

— Alyne Hansen-Damm, Founder, AHD Consulting

‘To the great delight of our students, we had the immense pleasure and honor of welcoming Arina Pritch, founder of the brand Pritch London, for an inspiring masterclass conference focused on student motivation and insight.

The session covered key topics including how to create your own brand, the realities of today’s fashion industry, its challenges and opportunities, and the essential stepping stones of successful brand building.

Arina’s energy, expertise, and exceptional ability to share her knowledge proved invaluable in enlightening our students — the future leaders and innovators of the fashion industry. We wholeheartedly recommend Arina Pritch to anyone seeking a top-tier professional capable of delivering deep, practical insight into the fashion industry with passion and Clarity.’

— Tamara Hostal & Denis Ravizza, Dubai, Cofounders, French Fashion Institute ESMOD

‘Between 2017 and 2019, the reception team, the first point of contact for members entering the club wore uniforms designed by contemporary designer Arina Pritch of PRITCH. The collection set the tone for the arrival experience, combining professionalism with a strong sense of modern style.

PRITCH’s designs were feminine yet structured, bringing together sharp tailoring with an edgy, contemporary aesthetic. The thoughtful pairing of leather with softer fabrics created a distinctive look that felt both polished and powerful.

Designed to flatter women of all shapes and sizes, the uniforms balanced individuality with a cohesive visual identity for the team. Each piece allowed the reception staff to move with ease and confidence while maintaining a refined and memorable presence.

With timely production and a clear creative vision, Arina Pritch delivered a uniform that did more than dress the reception team, it reflected the contemporary spirit and elevated style of the club itself.’

— Skye Sangster, London, Head of Member Relations, The Arts Club

‘Collaborating on various projects with Arina over the past few years has been an incredibly rewarding experience. Arina has an exceptional ability to navigate challenges with determination. As a natural leader, she keeps the team focused on moving towards a common goal. Her resilience is not just about endurance - it’s about maintaining clarity, momentum, and purpose. She knows how to leverage her strong international network of brands, businesses, partners and clients thoughtfully and effectively. Her ability to connect the right people at the right time has repeatedly added value to our work. Wether organizing multi brand luxury trunk-shows together or collaborating on Haute Couture orders at Elie Saab, it has truly been a pleasure working with Arina, and I look forward to many more successful projects together.’

— Aline Ivanoff, London, Independent Consultant & Ex Haute Couture Manager UK, Elie Saab

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